Here is a post written by Jaqueline Zenn, the director of Social Media Strategy at SociaLogic, on the importance of social media health. Here she outlines 9 great tips on ways to measure this, and above all- why you should care!
… 3. Engagement: The overall number of times a user talks to your brand on social sites.
Why You Should Care: You can push out all the content in the world, but if no one cares to reply or discuss then what’s the point? Social media is a conversation, after all. The more highly engaged your followers and fans are, the more likely they are to be brand-loyalists, or become influencers and evangelize your products or services on their own personal networks.
4. Interaction Per Post: The number of replies or comments you receive on a given post, tweet, or update.
Why You Should Care: Similar to the engagement metric, the more times a user makes the effort to comment or reply, the more likely it is that they will grow to care about your brand and what you have to say. …
Click here for the link to the full article.