As a national brand, you have a lot of customers to engage on a frequent basis. One of the main challenges of this is that your regional and local markets can be so unique and different from each other that the same message that engages people in Moncton might miss the mark in Manitoba.
Advertising mediums like television and radio are great at reaching mass audiences, but it is only effective if you have general brand messages to communicate. If you want to tweak your message from market to market, you are for all intents and purposes out of luck, but fear not…there is a solution. Shared media products Marketing.
Whether you are looking for reaching a massive audience for pennies per household with a co-op advertising medium like Money Saver Magazine, or create standalone pieces for specific markets that mail at the same time, shared media products marketing can be an extremely effective and versatile way to help you achieve brand objectives.
Shared media products is the perfect solution for food services brands because consistent mailings keep your brand top of mind with consumers and adding in things like special offers and coupons actually drives customers through your door. Then, by measuring the effectiveness of a campaign across regional markets, you can see what worked, what didn’t and how to best allocate future dollars to achieve a maximum ROI.
At the end of the day, one of your main goals as a brand marketer is to get in front of as many eyeballs as possible, as many times as possible. Shared media products marketing not only consistently gets your brand messaging int front of your potential customers, it gets it into their hands and into their homes.