With Halloween now over, it is time to pack up the scary masks and cob webs, and is now a good idea to start to this of creative ways to incorporate the holidays with your clients. The holiday season is a great way to connect with your customers, clients and partners. Whether your message is to push sales, release news about upcoming events, or just to send out a holiday greeting card you should start thinking about your campaign now.
Like any marketing campaign certain steps must be taken in order to successfully plan and execute your message. Since the holidays are a busy and stressful time for everyone, prepare early and have your campaign ready to go well before the thick of the holidays start.
Hubspot released an article on how to optimize on this time of year to connect with your existing and potential clients. These seven elements will help you get prepared and organized, because no better time then the present.
1) Think about your campaign strategy.
We have said it a million times and we’ll say it again- take time to think about your strategy, and think about it from the other side. How is your messaging coming across? Does it make sense? Is it relevant?
Part of generating a campaign strategy is figuring out how you can promote your brand through the major holidays of the season. Also, take into consideration the shopping holidays that have become so popular (and vital to businesses’ success this time of year): Black Friday, Small Business Saturday, and Cyber Monday.
Once you recognize which of these holidays is best for your company to create a campaign around, you’ll need to get your plans in motion.
2) Don’t focus solely on Christmas.
Chance are not all your clients, customer and followers celebrate Christmas.
If you think about American Express, you would probably think that they would do something along the lines of shoppers spending their American Express credit cards at retailers. However, the card issuer took a different approach to show its support for small businesses, separate from Christmas. The business took the Thanksgiving/Black Friday approach to create a recognized holiday immediately following Thanksgiving.
3) Create holiday-themed offers.
Think about what your customers need and are looking for during the holiday seasons.
To promote your campaign, you’ll need to create offers centered around your campaign theme. In some cases, this may include discounts that you can provide to your customers. In others, this could include content that you created for the holidays.
4) Prepare your social media strategy.
Around the holidays, you may notice that your audience is much smaller. The main reason? Many people are either on vacation or thinking about and planning their upcoming vacation. But there is still plenty to do to make sure your audience is still engaged during the holiday season.
For instance, you’ll need to make sure your content calendars are planned out ahead of time. This will make it easier for you to write all of the content that you need during the holidays. After the content is written, schedule it for publication over the course of November and December. Just because you are on vacation, doesn’t mean your followers are.
For all the steps to take to prepare your campaign click here.