Cross Media Conference- Thursday November 21st

At DRMG we are firm believers in the more education one has in their professional and industry the better! We are always on the look out for seminars and conferences to soak up with other industry leaders are doing to better their business.

It is the 50th anniversary of Graphics Canada and in celebrating they are hosting a major Cross Media Conference this week with some free keynotes and amazing tips on graphics and printing in shared media products marketing campaigns. The conference is at the Toronto International Centre from November 21st-23rd.

Here is your itinerary for Thursday:

10:15 AM

Boost your Shared media products with the power of direct marketing

Learn to master Email Marketing communications with a comprehensive look at best practices like the ideal time to send email, build stronger subject lines and how other business owners & non-for-profits are increasing engagement, revenue and profits.

Javed S Khan, President & Founder EMpression

11:15 AM

The power of variable printing

Variable printing is more than just slapping a name on an envelope. Variable data printing opens a world of marketing information for printers. Providing vital information of customers’ needs and preferences, VDP proves to be beneficial for the customer, but also to businesses. In this session learn how gathering this detailed customer information for use in direct marketing pieces can easily cater to your customer’s needs.

Panel discussion moderated by Amy Bostock, DM News

12:15 PM

Data is the game changer!

Right across the DM media spectrum, the data you choose to collect and use, is fundamental to your campaign success and business growth. Period. DATA 101 is for you, the start-up who is confused by the glitzy terminology and recipes for success out there. It is also for experienced, thoughtful marketers who want to review the essentials. Learn five data essentials that up your game and grow business.

Kristi Kanitz, General Manager, Flagship Software and Director, Hosted by NAMMU

1:15 PM

Nissan North America mixes things up to Keep Summer Rolling

An in-depth overview of the different components of the campaign and how they were createdLearnings on how to balance messages in a multi-channel campaign to drive engagement Customer experience mapping and how it can influence your communication approachA vision for the future of cross-channel communication in the automotive industry

Michael Oliver, SR VP Creative Director The Marketing Store Worldwide

2:15 PM

The Risks of Misleading Information

Canadian Consumers For Paper Options(CCPO) is a newly formed Alliance to provide a strong unified voice for Canada’s Paper Based Communications Industry and for consumers and companies who desire to retain paper as a choice for their communication needs. Laura will speak about the economic contribution of the mailing industry in Canada and the need to dispel the false environmental claims about paper. CPPO needs you to participate in curbing this unfair “Demand Destruction”

Laura Artibello, President, CCPO

3:15 PM

DirectMail: It Just Makes 5 Senses

Today more than ever consumers are looking to be entertained, engaged and amused. And no other channel has the means to connect with a consumer on so many levels. In fact, it can engage with all five senses. Touch, taste, sound, sight, and smell. By leveraging new printing technology and the power of digital innovations, Shared media products will continue to be a powerful tool in any marketers’ toolbox.

Scott Pinkney, Creative Director, BBDO/Proximity,

For more information on how to register click here

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