Optimizing Your Blog
A blog is such a key element to your business and is one of the few platforms for you to connect to your clients on a non-formal level while offering some advice and education to like companies in the industry. A blog is a space to open dialogue and encourage conversation of ideas and current events in your industry. It is a forum to write opinions and share stories of success and failure. So often people are afraid of sharing their failures, but at DRMG while some say fail, we say growth. You can’t learn and grow without falling down sometimes. At the same time, of course you want to share your success stories. Without sounding too braggy, because lets be honest, no one likes a brag, share stories of successful relationships rather than sales.
So you’re writing a blog everyday and you understand some of the fundamentals of content marketing like the more content the better or when it doubt write content. So why is the traffic to your blog still down? Here are some easy way to optimize your blog properly and maximize the volume of people seeing your content.
1. The Title
We’ve talked about why the title of any of your work is important- it acts as a first impression, and we all know first impressions are everything. The title is the first thing your audience sees. So yes, make it intriguing and interesting enough for someone to want to read more. However more than that, it is a great place to plug your keyword into.
2. Alt Tags
Firstly, make sure you have an image in your blog, not only because people are drawn to images instead of block of text, but because it acts as a great SEO tool. The Alt Tag is one line that your audience doesn’t see, but acts as a keyword and you can simply just have your companies name as the alt tag. Alt tags are important because anywhere you can plug your keyword into your website the better and the better rank it will have in search engines.
It is one thing to write this fantastic content, but if no one is seeing it then it is essentially useless. Use your social channels to disperse your blog, and offer a little tidbit with a link back to the blog. This will drive up the traffic to your blog and ultimately your website. Social sharing is literally spreading the word, and word of mouth will drive up your reputation.
4. Quality vs Quantity
This dilema comes up in a lot of business situations and strategies. However for content marketing it is less about the one or the other and rather having a consistent ratio between the two. Of course you want to produce good quality content, but it is as important to produce content frequently and consistently. Take a look at these statistics from a case study from Hubspot:
- Companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all.
- Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.
Now take a look at your blog, and see how often you are blogging, if you connecting through social media, and if your keywords are optimized.