As 2013 comes to a close we want to thank anyone and everyone that has been involved in our endeavours and projects; our partners, our clients, our employees, our friends and family members. It’s been one heck of a year, we launched a new website from scratch and rebranded our entire nationwide company, and without the help of you we wouldn’t have been able to pull it off. This is our cheers to you!
Now, as marketers and creative thinkers we are always looking ahead and thinking outside the box. 2014 is going to be a big year and a big transition for the industry. The time is now to start thinking about your strategies for the new year. It is also a time to look back and reflect on what 2013 brought you and your co-workers. What was it about 2013 that made you succeed or fall? What was it about your planning or execution that created your numbers to explode through the proverbial roof that made your boss stop and congratulate you on your hard work? How are you going to match those results? How are you going to exceed them?
One major thing we have learned this year that we can guarantee was wrote, taught, said in any article, seminar, or blog and I’m sure you’ve guessed it; was content. Content is key. It can be the best or worst thing of your project. In 2013 we discussed content marketing a lot; the importance of it, and not just that but what good content marketing is versus bad content marketing. Hubspot just released a very interesting article on their observation of content marketing and how prevalent it has become over any other tactic of growing awareness and traffic.
Here is some amazing and pretty interesting statistics on content marketing in 2013. How does your content factor into your plan for 2014?