Just because shared media products isn’t the newest marketing technique on the block, doesn’t mean it’s not effective. Shared media products can be a fantastic way to reach audiences in a short amount of time – and to many people’s surprise, it also has specific advantages over email; such as being able to reach seniors and avoiding the hassle of spam filters.
Whether your company is looking to promote a specific product or service, to attract new customers, promote your company’s website, or to register people’s interest, shared media products can certainly be the answer you are looking for.
For a number of different reasons, this particular form of marketing is still a reliable way to deliver compelling messages and to turn people into loyal customers. Here are some of our favourite reasons why we love shared media products:
- It helps you build relationships with customers that are old and new
- It tests the appeal of your product or service
- It’s an effective way to help reach your target market
- It has the power to increase your company’s sales
Even though all of these advantages exist, there is no doubt about it: running an effective shared media products campaign can be tricky. But with a few refinements and a polished strategy, you’ll have your work cut out for you! Not to mention, you and your company will be able to receive positive results in a short amount of time.
Here are four ways you can make your direct marketing campaign a success:
Make it personal.
One of shared media products’s biggest advantages is its ability to make personal one-to-one contact with your future customers. With this marketing strategy, you have the ability and freedom to make your mailing unique and fun – so feel free to use informal language (if you wish to do so) and directly customize your material to the specific interest of the reader. By doing so, this will grab your readers attention and entice them to respond.
Pay attention to your mailing list.
A word of advice: Your mailing piece(s) should not be written and designed until after your appropriate mailing list has been selected and identified. In saying that, it’s vital to have a list of customers and prospects who previously bought from you or responded to your ads, public relations campaign, or other mailings. Furthermore, if you already have a loyal customer base, your new mailing list should reflect demographics comparable to these customers.
Make an offer they can’t refuse.
In a nutshell, an offer is what gets the reader excited and quite honestly, could make or break their decision to respond. There are a variety of offers you can choose from; some of them include: discounts, early bird offers and special introductory prices, free gifts, and samples.
No matter which one you choose, make sure that your offer is relevant to your audience and that it contributes to your business’ objectives. It should also create excitement and a sense of urgency – because you want people to act quickly!
Don’t forget to follow up.
By following up, you eliminate the risk of your customers forgetting about you! We are all guilty of having a short-term memory from time to time – so don’t wait too long to contact your customers. A couple of days is the perfect amount of time to ask if they’ve received your material; if they say they have received it, now’s the time to make your sales pitch and explain your offer in detail. If they haven’t received anything, then be sure to mail them another package as soon as possible.
Good luck! For more tips on this subject please refer to the Direct Response Media Group (DRMG) website.
Direct Response Media Group (DRMG) is Canada’s largest and fastest growing shared media products marketing company specializing in the design, printing and delivery of effective shared media products advertising. We help our clients in Moncton, New Brunswick and all over the country to own the mailbox, generate new customers and increase sales.