How to Create a Successful Direct Mail Campaign with The Power of Headlines
It is a fact that a strong and effective headline has the ability to grab the attention of a certain reader and stand out through the clutter. With an effective headline, your reader gets intrigued to read your ad, newsletter, brochure and article. When it comes to producing strong headlines, there are lots of techniques to consider and keep top of mind. The most effective headlines have been proven to be those that have strong present tense verb, active voice and logical sentence structure.
It is true that it is the good verbs that always drive excellent and strong headlines. Using compelling and effective headlines can easily and quickly grab people’s attention and drive better responses from advertising. If you want to create a strong and effective headline, it is very important that invest time, effort and thought into creating the strongest possible headline for an advertisement. Here, are some recommendations to help guide you in writing some strong headlines:
Make your headline engaging – When it comes to marketing, there are three important sales devices which professional considered as reliable at driving consumer action. Those sales devices include controversy, scarcity and curiosity. Furthermore, controversial headlines are the ones that sell tabloid newspapers and fantastic claims. Scarcity headlines are usually used by retailers. Headlines that trigger curiosity are considered as the most employed sales device in online and print, a great example here are “click bait” articles found on the internet.
Make your headline specific – An effective and strong headline is one that focuses not on your offering, brand or business but on how the details contained in your writing that impacts the overall well-being of your readers.
Make your headline keyword rich – The main point of using in-demand keywords within your headline is that you will realize more search engine benefit if you prevent using fanciful titles or other forms of creative writing. Apart from this, it is highly recommended to do some research online to find the strongest and most relevant keywords in your headline. If a user sees the exact thing they are looking for in the title this will maximize your ad’s relevance to their interests or needs. Plus, doing this work in advance will make it easier to take your ads and put them online!
Make your headline benefit rich – It is true that entrepreneurs love to commend the virtues of their services and products. One problem with this is that the focus usually ends up on your offered features than highlighting the awesome benefits that a certain feature provides to your valued clients. This is one of the reasons why infomercials producers have completely mastered the use of benefits.
Make use of the 4 U’s – According to some experts, it is impossible to include all the 4 U’s in each headline but whenever you can, try to use them all. Always remember that the more you include the 4 U’s, the more successful your headline will be. The 4 U’s are Urgency, Uniqueness, Ultra-specific and Useful.
Headline is the first – and in some cases only – impression you make on your reader. A strong and effective headline will greatly help you to make an excellent first impression and stand out from the clutter. The effective and proven tips on how to write a strong headline that are stated above will serve as your guide and key in creating an excellent headline for an advertisement.