Your website is the online storefront for your business, you want it to be welcoming, but also informative. If you make your potential customers work hard to understand what your business does, they probably aren’t going to stick around for long.
And just because you build it, doesn’t mean they’ll come. Gone are the days where you can slap a landing page up with your phone number and email address and hope customers will flock to your business. The Internet has changed so much since the 1990s that it’s almost unrecognizable.
With these 4 simple tips, however, you’ll improve not only the look of your website, but your return on investment as well.
1. Simplify your website
You want to make your website as user friendly as possible. That means you’re going to have to make some aesthetic changes to make it easy to read and navigate.
One simple way to improve your visitor’s online experience is to increase your font size to around 14pts and increase the line height. This will make it easier for people visiting your site to read your content because you’ll be breaking up the page so it looks like there’s more white space.
Considering this, people often feel daunted when it looks like there’s too much text on a landing page, so you want to make your website pages as inviting as possible in order to get people to read all the way through.
2. Add great content
Adding content, like a blog or information pages to your website is one of the best ways to pull people into your virtual storefront. If you sell the world’s best truffles, adding an article about the different types of chocolate, or the history of chocolate is a great way to pull chocolate lovers onto your site. It’s easier to create conversions if you already have a willing audience.
3. Optimize your titles and keywords
Your titles and keywords should be informative. Try to put yourself in the mind of a potential client. For example, if you sold vintage hubcaps from the 1960s what would be the best title for a blog about hubcap maintenance or installation?
Think about how you would personally search for that information on the Internet and then use that search criteria when creating your webpage title and keywords. Don’t be afraid to use long tail keywords either. You’ll find a lot of your new visitors will find your site when you use keyword phrases that have more than four words in them.
4. Showcase your Call to Action (CTA)
A Call to Action (CTA) is a prompt to get your reader to take action. It could be something like taking a survey or getting them to click through to your products page. People need to know what they are supposed to do on your website and if you don’t make that clear with an obvious CTA then people will leave without giving you what you want.
Remember, your website should be setup so that it’s easy for visitors to use. You want to put your call to action in the top third of your webpage (before the fold) and make it stand out from the rest of the page so that people can’t help but click on it.
Constructing a great website sounds simple enough, but the real test comes from using Google Analytics to see what does and what doesn’t work. Remember, nothing is set in stone, especially when it comes to the Internet. Take a look at what pages on your site are doing well, and which aren’t by tracking things like time spent on page and then make adjustments as you go. The worst thing you can do to your website is put it up on the Internet and forget about it!