The Essentials of Copywriting

Copywriting is an essential marketing strategy for all of your business material. It is the art of using language both written and verbal to effectively communicate your message in a way that will get recognized by your audience. Successful copywriting will result in viewers taking the desired action after reading or hearing the material.

When it comes to shared media products, copywriting is very important. With homeowners receiving multiple flyers and letters a week, you want to stand out from the pile. If done properly, it will create a powerful call to action.

While a real copywriter’s day to day strays from the drama and plot line of Mad Men,  it does involve creativity, expertise, and an eye for attracting consumers. At DRMG, our copywriters specialize in creating content that grabs the attention from consumers on a variety of different productions and services. By circulating 150,000,000 shared media products products across Canada to approximately 5.5 million homes monthly, DRMG publishes over 1 billion coupons annually. Through experience, we have led successful shared media products campaigns, and understand the key elements that need to be active in each project.

Here are some key elements of copywriting that you should be implementing into your business strategy.

Call to Action

As mentioned before, your shared media products requires a call to action whether it is to visit your store’s location to use a coupon, or check out your website online.

Have a Story

This is an opportunity to sell yourself and your business to personally connect to the viewers.

Use Images

Images and graphics can be used to fill the page so your shared media products isn’t solely extensive copy. Viewers react more positively to shared media products that are filled with keywords and complimentary photos.

Have an Angle

By using the right keywords and formatting them in an interesting way, viewers will be more likely to continue reading past the headline.

Target Your Desired Audience

Deciding who should receive your shared media products affects the copywriting, as it should be written with an intended audience in mind. You need to decide upon the gender, age, ethnic background, family status, income, occupation and interests of those you’d like to focus on as well as the geographical area.

Look at Competitors

Research the messaging of your competitors, how do they position themselves? You want your business to be unique and superior to it’s competition.


This should be done both with the copywriting and delivery of the shared media products to determine which options are most effective. Marketing strategies are not universal for each industry or companies. They need to be characterized for the specific business and it’s goals.

If you’re interested in improving your copywriting abilities, talk to us at DRMG to learn more about the importance of copywriting in shared media products. See positive results in your business. Contact us today to start improving your business’ in-home reach.

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    Hello there! This post couldn’t be written any better! Reading this post reminds me of my previous room mate! He always kept talking about this. I will forward this page to him. Pretty sure he will have a good read. Thank you for sharing!

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