From influencer marketing to search engine optimization and everything in between, digital marketing covers a wide range of topics. It goes without saying that digital marketing is essential for any successful business in this day and age, but it’s important to understand the different channels and techniques in order to get the most out of it.
Display advertising involves designing advertisements which are placed on any digital platform; websites, e-mails, apps, you name it. The advertisements can be text, images, audio or video clips, animation, or other interactive content. Like any other aspect of digital marketing, display advertising should be tailored to the intended audience. You wouldn’t have much success advertising credit cards on content frequented by teenagers, much like advertising makeup products to a menswear mailing list wouldn’t provide great results.
With the help of analytics, you can track the number of people who have seen or clicked on your ad, what a person did on your site after entering it, and the conversion ratio. All of this data can help you understand how to structure your website, business plan, and future marketing campaigns. This is why it’s essential to create ads that are relevant to your audience, and to distribute these ads through the appropriate channels.
As you may have guessed from the name, e-mail marketing entails digital marketing or promotional strategies through e-mail. Since mailing lists are comprised of people who are already interested in your business, it is a great way to reach new customers or improve existing relationships. E-mail marketing is a cheap and effective digital marketing strategy because it provides an easy way to reach a large audience. Whether you are hoping to advertise a product, promotion, or even a different marketing strategy, e-mail marketing makes it possible for a low cost.
While e-mail marketing is certainly a great digital marketing strategy, it has it’s downfalls; not all your customers have time to go through every e-mail, and if you keep sending multiple e-mails, it may bother your customers enough to mark your e-mails as spam or worse: unsubscribe.
Social Media Marketing
Popular platforms like Instagram, Facebook, Twitter, LinkedIn, and Instagram are all forms of social media. They help to build relationships with and within your audience, potentially increasing conversion rates and sales since your customers may become more loyal to your brand. Whether you are hoping to build a following before you launch a product, or just engage with your community to draw attention to your brand, social media marketing is a cheap and effective digital marketing tactic.
Affiliate marketing is performance-based marketing that involves a business owner and one or more websites or affiliates. The affiliate website places advertisements to market the business owner’s goods or services in exchange for a percentage of the profits.
This is a great method because your brand is advertised for free, as you only incur a cost when an agreed action occurs; when a user clicks on your advert on the affiliate’s website, a user is led from the affiliate website to your website and purchases a product/service, or if the user registers on your website. These actions generate money for the affiliate, while you gain free exposure since they have an incentive to promote your ads.
DRMG can help your business achieve a better internet presence and build relationships with your customers. Contact us to build and improve your digital marketing channels that will help increase conversion rates and boost sales.