With an abundance of information at our fingertips, blog posts and articles can quickly become boring without the help of pictures or graphics. Infographics are an often overlooked tactic that can greatly enhance any digital marketing strategy. By combining information, statistics, and other relevant graphics, infographics can help to engage with any audience in a fun, yet informative way. From teaching your readers about important information to listing off fun facts about your industry, there are a variety of reasons why you should consider using infographics. Here are a few ways that marketing infographics can help your small business.
Infographics can make your content easier to understand
Marketing infographics are a powerful visual tool that conveys relevant information in a fun an interesting way. Studies have shown that images are more important to more than 67% of consumers, increasing your chances of getting their attention and interest compared to your standard text-based content.
With the amount of information instantly available through the internet, customers often prefer small but relevant bits of visual information. Marketing infographics are a quick way to easily understand, and appreciate your message, increasing the chances of profitable customer action.
Connect with your audience
infographics are popular because they tell stories in a meaningful and informative way. A 2,000 word article on lawn care tips, can be turned into an engaging with the help of a simple visual infographic. Readers connect more easily with any subject when it contains a mixture of relevant images, relevant facts and even humour draw them in and elicit an emotional response.
Infographics can make your content go viral
It goes without saying that images and infographics are much easier for customers to digest and understand. Thus, it comes as no surprise that content with visual elements like compelling images or marketing infographics generate significantly more views than simple text or content without images. Visual content like infographics are much more appealing to readers, increasing the chances of sharing them within their networks. Whether you’re looking to drive more traffic to your website, increase your mailing list, or simply bring attention on social media, marketing infographics are a great way to help you do so.
Infographics can boost your search rankings
If your infographic happens to go viral, one of the potential benefits to your business is an increase in search marketing results. Since marketing infographics are often designed with your contact information or a link to your website, sharing or embedding the material on any online channel can generate important backlinks to you.
This can result in an abundance of inbound links to your business that can significantly boost your search rankings. You can take advantage of this by adding targeted keywords into the title, description and meta data of your infographic. Doing so can give your marketing infographic even better chances of appearing as a relevant image or resource in search results.