What Social Media Platforms are Right for Your Business?

Kat Ridsdale

Every business owner wants their company to thrive. It’s the ultimate dream. But with so many different forms of marketing available, it can be daunting to know which options are investment-worthy, and which ones should be left on the wayside. Of course, there is no one-size-fits-all approach. But, when it comes to maximizing your brand reach, engaging with new potential customers and standing out among your target audience, social media really is a powerful magnet that can get you the results that you need.  Before we dive into the best social media platforms that your business can take advantage of, let’s discuss the power of social media as a whole.

Why use social media?

Social media is one of the cheapest and one of the most accessible forms of marketing out there. This valuable form of networking provides targeting capability and unsurpassed reach and scale that can benefit your business in countless ways. Most notably, it can offer your business a considerable ROI. 

With some time and dedication, social media will allow you to virtually introduce your company to thousands of people who might never have heard of you or your products before. Sounds like a dream, doesn’t it? 

Companies often steer clear of social media because starting out can be extremely overwhelming. With so many different platforms to choose from, it can be tricky to navigate which option is the most appropriate for your business to use.  The reality is this: every social media platform has an intent and purpose. Your business doesn’t need to be active or present on all of them. However, in saying this, it is advisable to invest in at least one platform, where you can easily reach and engage with your target audience. 

Here are the most popular platforms that you can choose to use: Facebook, Twitter, Instagram, LinkedIn and Pinterest. 

How to choose the best social media platforms for your business 

Research suggests that B2B marketers should focus on LinkedIn, Twitter and Facebook – with LinkedIn standing out as the most important for lead generation. Discussion boards and engaging in active and relevant conversations should be a top priority. For those that are a part of B2C, you have the pick of the crop to choose from. In general, your social media marketing efforts will mainly focus on community engagement and generating awareness. Creating viral content is key – so, make sure your content is creative and getting you as many shares and likes as possible. Platforms such as Instagram, Pinterest, and Facebook are your best bet in achieving this goal.

You’ve come this far and now, you’re in the right direction! All that’s left to do is understanding the goals you want to achieve through social media marketing. By seeing the big picture and creating clear objectives, you’ll not only be able to choose the right platform to use, but also the type of content you want to create and share. 

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