Summer is known to be a magical time of year for a long list of reasons. It’s the season devoted to leisure, holidays and sunshine. It’s also the perfect season for business owners to capitalize on consumer behavior.
As the seasons change, so do the habits of consumers. They call it the temperature premium effect; after several studies were conducted, it was proven that environmental factors affect people’s shopping behavior and preferences. People are more relaxed in the summer and they are more active, and as a result, they are forecasted to spend more.
This means that for business owners everywhere, the months ahead are the best time to drive your product or service offerings and watch your sales and profitability flourish.
Are you looking to capitalize on summer for a sale, event, or new product launch? Here are three important tips that will help position your brand appropriately and jump-start your campaign.
The summer has plenty of potential that presents opportunities for fun and unique marketing efforts. Plus, it’s only natural that people will be on the lookout for a good deal throughout the months ahead. In saying this, why not take advantage of this opportunity as a business owner?
‘Sizzling’ summer sales and ‘hot’ limited-time only offers are popular promotions that can be seen time and time again. Other popular summer sales include: releasing exclusive and limited offerings, offering a percentage or dollar discount, coupons/vouchers, or free gifts or giveaways.
Consider running a special ‘summer only’ promotion during your next direct mail campaign. By offering a special coupon that is only valid for a limited time, you will be able to attract new customers, and entice previous customers to walk back through your door.
Another helpful tip is to use email marketing beforehand, and social media marketing as a follow up to your direct mail campaign. This will help your brand stay relevant and receive the exposure that it needs.
Be your biggest critic
You should always track and measure the results of your marketing efforts. In saying this, take a look at campaigns that ran and were successful during previous summers. Which ones had the biggest impact? Which ones had a positive ROI? If you could go back in time, is there anything you would change?
By auditing your own efforts, you’ll be in the perfect mindset to understand what was successful, what was not, and to identify areas of improvement.
Summer is the perfect time for strategically partnering with another business that can help you reach more potential customers within your target audience. At DRMG, we can sync your digital marketing efforts with a complete advertising campaign. We can also grow your business by reaching more potential customers through a modern, eye-catching Direct Mail Flyer campaign. The flexibility, affordability, and user-friendliness of direct mail makes it an excellent marketing option for the summer season ahead!