Responsibilities – Kathy serves as Director of Marketing & Communications for DRMG. She joined the DRMG team in July 2014 and develops marketing strategies, manages development and implementation of marketing and oversees communication initiatives that support awareness, client acquisition, retention and customer experience targets.
Background – Prior to joining DRMG, Kathy was the General Manager of Surround Integrated Marketing and Director of Marketing for both AOL Canada and Telemedia Publishing where she led the acquisition, lead generation, loyalty, database marketing and communication teams in both B2B and B2C industries. She spent a year in her own consulting business providing marketing expertise to brands such as ATB Financial.
Kathy has been invited to speak at numerous industry events, has served on the panel with the Circulation Management Association, a previous member of the CDMA and brings her educational background in Social Services to the team.
Fun Facts – Kathy is an avid reader, loves to travel and is a DIY expert.