Marketing Blog

Have you ever had a call from a prospective client and wondered where they saw the number to call? Where are they located? What in particular about the advertisement made them want to call you?  [...]

Creating a winning print ad and developing a message guaranteed to get results can be a challenge.  How do you target each generation? Where do you place your call to action? How do you track the [...]

Understanding your target audience is a crucial component of your marketing strategy. It’s no surprise that each generation interacts with businesses and advertising differently. That’s why [...]

No matter what your industry, business size, marketing goals or products are, successful direct mail marketing starts with data. What do we mean by this? We’re talking about customer data. [...]

Have you ever scrolled through Instagram and noticed a national holiday pop-up that you didn’t know existed and wonder how you could include something similar in your marketing plan? That’s why [...]

As millions of Canadians work from home and practice social distancing, your business must adjust to the new norm. Businesses that stay aggressive during a time like this can gain market share [...]

Learn how to send targeted direct mail to your audience while they’re at home and ready to engage. Direct mail is skyrocketing while we remain at home due to the pandemic. And for many, remote [...]

In direct mail marketing, Postcards are a direct and engaging piece of mail, with the opportunity to promote a business to customers that fall within a specific area and demographic profile. In [...]

The topic of “Social Distancing” is an important practice to implement during the outbreak of COVID-19. But what is social distancing? What does this mean for your business?  Social distancing is [...]

Businesses all over the world have had to drastically change their day to day operations due to the COVID-19 pandemic. There are many different ideas floating around on what each business should [...]