Marketing Blog

Instead of getting lost in the digital inbox, savvy businesses are being discovered in the mailbox. Initially, direct mail may be dismissed due to misconceptions about the channel. However, [...]

The days are getting shorter, the nights longer, and the temperatures cooler. There is a faint smell of treats baking in the air. That’s right, the holiday season is approaching. As a small [...]

Creating a winning print ad and developing a message guaranteed to get results can be a challenge.  How do you target each generation? Where do you place your call to action? How do you track the [...]

What are some marketing strategies for my small business? How would you market a small business? How do you promote your small business? How do I advertise small businesses for free? These are [...]

What is a QR Code? A QR (Quick Response) Code is an encrypted barcode that can be scanned by a smartphone to open webpage links, videos, coupons and other details that are valuable to your [...]

How Marketing Campaign Measurement Works, And How It Can Improve Your Return On Investment Download Whitepaper You may have heard an old saying companies use to describe their marketing; “I know [...]

As digital marketing has become mainstream, offline channels such as postcards, coupons and flyers, have found a new lease on life. That’s why successful businesses are embracing an [...]

Direct mail has seen an exponential rise since the beginning of the pandemic, Studies show that more Canadians are engaging with their direct mail making it a vital part of every marketing plan.  [...]

Have you ever had a call from a prospective client and wondered where they saw the number to call? Where are they located? What in particular about the advertisement made them want to call you?  [...]

Now in the world of marketing, shared media products are one of the most important advertising strategies that you must include in your marketing campaigns. This is especially so now that the [...]