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Generational Marketing

Home » Marketing Blog » Generational Marketing
 Generational Marketing: How to Target Millennials, Gen X’s & Boomers

Generational Marketing: How to Target Millennials, Gen X’s & Boomers

June 18, 2021

Understanding your target audience is a crucial component of your marketing strategy. It’s no surprise that each generation interacts with businesses and advertising differently. That’s why [...]

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     Are you underestimating the influence of Generation Z?

    Are you underestimating the influence of Generation Z?

    June 26, 2019

    Millennials, it’s time for you to step aside. These days, a new generation is taking over the spotlight and they are giving everyone valuable information about societal change in a [...]

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       Is Direct Mail Marketing Effective for Millennials?

      Is Direct Mail Marketing Effective for Millennials?

      April 7, 2018

      Many believe that the millennial generation is mostly influenced and persuaded by digital marketing. However, new evidence proves this is simply a misconception.  In fact, case studies have found [...]

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