(TORONTO, ON – Feb 26, 2013) – Direct Response Media Group (DRMG), Canada’s largest shared media products company and publisher of Canada’s most renowned guide to everyday savings―Money Saver Magazine―announced today its second major acquisition for 2013. In an aggressive stance, to further enhance its position as the leader in shared media products publishing in Canada, DRMG purchased all assets and equipment from the receiver of troubled envelope shared media products company Action Pak / Open and Save.
DRMG President and CEO Jason Bradbury commented, “it’s a huge undertaking for us but we recognized an opportunity to expand our suite of products from magazines, solo mailers, shared direct mail and digital products to include the last remaining item not currently in our family of shared media products offerings―a shared direct mail envelope.”
John Campbell, former Vice President at Action Pak commented, “this was amazing, it is one of those rare situations where we were able to complete a turnaround of the business, save over 75 jobs coast to coast and deliver a product to our customers that they were asking for and now we can deliver.”
Mr. Bradbury continued, “our advertisers and our customers are operating in an interesting time and a challenging time. How do they advertise? How do they maximize their efforts? How do they navigate all the choices available to them? How do they do it all cost-effectively? The answer is Money Saver! They simply deal with one company that provides all their marketing services with a focus on results and ROI. In print, online and mobile; one company in Canada can look after them completely. That company is Direct Response Media Group.”
Annual circulation of the now re-branded Money Saver Envelope will top 20 Million Envelopes in 2013 and is predicted to crest 35 Million mailings in 2014. For 2013, growth is being focused around Southern Ontario, Vancouver and Atlantic Canada with additional mailings planned for Quebec in Spring of 2013.
Canadian-owned and operated, DRMG is in the midst of a major growth and acquisition program to increase its footprint from coast to coast. It is Canada’s only national direct mail company. In 2013, DRMG, its franchisees and publishing partners will print, produce and mail through Canada Post over 150 Million shared media products magazines, envelopes and ad mailers. For additional information on DRMG and its products, please visit drmg.com or email us at info@drmg.ca or call us at 1 (833) 749-0405.