Endowment Effect
The $1 Billion Vinyl Lesson: Why Print Marketing Still Wins in Canada
Vinyl just crossed $1.04 billion in US sales, according to the RIAA 2025 year end report.
Direct Mail Coupon Strategy for Canadian Businesses in 2026
Direct Mail Coupon Strategy for Canadian Businesses in 2026
The Endowment Effect is a powerful psychological trigger: when a customer physically holds a coupon, they feel a sense of "ownership" over that value.
Capturing the Summer Service Wave: A Data-Driven Guide for Canadian Automotive Dealers
Automotive Marketing
Capturing the Summer Service Wave: A Data-Driven Guide for Canadian Automotive Dealers
When sales slow down, your service department becomes the engine of your dealership’s profitability.
The DRMG Edge: Turning National Data into Your Competitive Advantage
The DRMG Edge: Turning National Data into Your Competitive Advantage
NCOA™ Mover Data stands for National Change of Address Move Data. It is a secure dataset maintained by Canada Post.
Is Flyer Distribution an Effective Marketing Strategy? The 2026 Guide for Canadian Businesses
Direct Mail Best Practices
Is Flyer Distribution an Effective Marketing Strategy? The 2026 Guide for Canadian Businesses
Are flyers still relevant? With digital ad costs rising 40–60% over the last two years, the answer from the data is a resounding yes.
Neighbourhood Mail vs. Postal Code Targeting: Which is Right for Your Canadian Business?
Marketing Tips
Neighbourhood Mail vs. Postal Code Targeting: Which is Right for Your Canadian Business?
When you’re looking to scale your business in Canada, the question isn’t if you should use direct mail—it’s which type will deliver the highest ROI.
The "Always-On" Mailbox: Why Triggered Direct Mail is the New Standard for Canadian Marketing
DRMG
The "Always-On" Mailbox: Why Triggered Direct Mail is the New Standard for Canadian Marketing
In the fast-paced Canadian market, timing is everything. Yet, traditional direct mail has historically been anything but agile.
Cutting Through the AI Noise: Why Tactile Marketing is the New ‘Proof of Life’ for Brands
DRMG
Cutting Through the AI Noise: Why Tactile Marketing is the New ‘Proof of Life’ for Brands
In 2026, the digital world is facing a "Trust Recession." With AI-generated video, "slop" content, and deepfakes flooding our feeds, the line between...
Leverage Solo Direct Mail for Success in the 2026 Spring Market: Why You Must Act Now
DRMG
Leverage Solo Direct Mail for Success in the 2026 Spring Market: Why You Must Act Now
For real estate professionals, spring isn’t just a season; it’s the Main Event. And this year, the "Spring Surge" is backed by the most favorable...
The Spring Surge: Why 22 Years of Data Proves Direct Mail is the #1 Growth Engine for Canadian Home Services
Content Marketing
The Spring Surge: Why 22 Years of Data Proves Direct Mail is the #1 Growth Engine for Canadian Home Services
As the snow melts and Canadians trade their winter coats for garden gloves, a predictable but powerful shift occurs in consumer behaviour.