Direct Mail Is More Intelligent Than Ever: How Tech + Tracking Are Transforming Results in 2025
Gone are the days of “spray and pray” mailing.
At DRMG - Canada’s #1 direct mail marketing company — we combine intelligent targeting, real-time data, and automation to help businesses turn physical mail into a high-performance growth engine.
Whether you're targeting 5,000 homes or 500,000, today’s direct mail delivers more than impressions. It delivers ROI, trackable action, and long-term customer relationships.
Here’s how.
Direct Mail Tech Has Evolved
Modern mail campaigns aren’t just printed and sent. They’re:
Result? Your campaign becomes part of a seamless omnichannel journey, not a disconnected flyer.
QR Codes Make Mail Clickable
It’s never been easier to connect offline action with online conversion.
- Consumer holds a postcard
- Scans the QR code
- Lands on a high-converting page
- You track the full journey
With QR usage up 443% since 2020 and 45% of Canadians saying they’ve scanned a code on mail or packaging, this isn’t just a trend. It’s behaviour.
AI Makes Your Campaigns Smarter
Leveraging AI tools is getting more simple and advanced:
AI removes the guesswork from campaign planning and helps our clients see faster, smarter results.
Call Tracking = Attribution Clarity
Want to know if someone actually picked up the phone from your mailer?
We set up unique phone numbers by region, campaign, or offer. That means you’ll know:
No more wondering what worked — you’ll have the data.
Heatmaps Show Exactly Where to Scale
With our built-in reporting, you don’t just see how many people responded.
You see where they responded from.
That allows you to:
✅ Double down on high-performing postal codes
✅ Pause underperforming areas
✅ Expand smarter every single month
It’s local marketing backed by data.
pURLs Personalize the Journey
A personalized URL (pURL) takes the recipient to a page tailored just for them. This increases:
Want to greet a recipient by name online after they open their mail? pURLs are how.
Direct Mail + Digital = 40% Lift
According to Canada Post, campaigns that combine digital and mail outperform digital-only efforts by 40% in conversion.
DRMG builds omnichannel campaigns that include:
When your brand appears everywhere, results follow.
Mail Isn’t Dead — It’s Evolving
Anyone who thinks mail is outdated hasn’t seen the numbers:
When done right, mail outperforms digital and drives long-term brand recall.
Every Piece = A Sales Touchpoint
Our creative team designs every postcard, flyer, or letter to act like a mini-salesperson:
When you send 20,000 pieces, you’re not running one campaign.
You’re launching 20,000 opportunities to earn trust and win business.
Ready to See What Modern Mail Can Do?
Whether you’re a national franchise or a local business, DRMG gives you the tools to track, target, and scale direct mail like a performance channel.
📬 Design. Data. Delivery. All under one roof.
🔗 Let’s talk campaigns that convert → www.drmg.com