Tell the Story of Your Marketing with DRMG Insight 2.0

Insights Platform Reinvented: Unveiling GA4 Integration, Enhanced Responsiveness, and Data-Driven Power

We are thrilled to announce a major upgrade to our Insights platform, designed to empower you with deeper insights into your direct mail campaigns than ever before. This overhaul introduces a suite of powerful new features, including seamless GA4 integration, a more responsive layout, mail drop overlays, and a wealth of additional data points to drive informed decision-making.

Key Components:

• Gain valuable insights to optimize your campaigns
• Get a complete picture of your ROAS (return on ad spend)
  
• Track all your efforts in one place

Key Upgrades at a Glance

Enhanced Google Analytics Integration: The new version enriches Google Insights with granular key event data. This allows tracking of user paths from lead sources to website
forms, phone call clicks, or chat initiation, providing deeper insights into customer behavior.

Mail Drop Overlays: Mail drops are now overlaid on traffic timelines, giving advertisers a clear view of how each campaign impacts website engagement, allowing for more precise tracking of campaign effectiveness.

Mobile-Friendly Interface: The interface has received a facelift, making it more attractive and user-friendly, especially on mobile devices. The entire site is now more mobile-responsive, facilitating easier access to data and insights on the go.

Streamlined Setup with Google OAuth 2.0: Setting up the connector is now simpler, with a single-click Google OAuth 2,0 integration, eliminating the need for sharing Google
account permissions via the GA control panel and now connecting directly to the API with a single sign-in.

Expanded Data Points from GA4: The platform now pulls in more data points from Google Analytics 4, offering deeper insights into traffic engagement, including pages per view, time on site, visit vs. unique metrics, and breakdowns of new vs. returning visitors.

The Powerhouse of Analytics

Optimized Campaigns: With these new tools, advertisers can better understand the performance of each marketing channel, campaign and creative allowing for more strategic allocation of marketing budgets and optimization of campaigns.

Real-Time Tracking: The enhanced platform offers real-time tracking of customer engagement, making it easier to adjust strategies on the fly and improve overall campaign performance.

Cross-Channel Insights: The ability to track both online and offline engagements provides a holistic view of customer interactions, making it a powerful tool for integrated
omnichannel marketing strategies.

Greater ROI: By providing detailed insights into customer behavior and campaign performance, helps advertisers maximize their return on investment by making
informed & data-driven decisions.

These points will help position as an essential tool for advertisers looking to gain a competitive edge through precise and actionable analytics.

Explore the Possibilities

We invite you to log into the platform and explore the all-new Insights experience. Discover how these enhanced features can illuminate the path to marketing success and enhance your return on ad spend!

Stay Tuned

This is just the beginning. We are committed to continuous innovation and are already working on additional enhancements to further elevate your Insights capabilities.

Ready to unlock the power of data? Start exploring today! Also feel free to download our our DRMG Insights Sell Sheet here.