Choose the Right Path to the Canadian Mailbox

Shared Mail vs. Solo Mail: A Powerful Combination

Think of shared mail like display advertising or social media ads, and solo mail like search ads. Both have their strengths and are best suited for different marketing objectives.

Shared Mail: Building Brand Awareness and Equity

Shared mail excels at building brand awareness and reaching a broad audience.  By consistently appearing in popular publications, you increase your brand visibility and create a sense of familiarity with potential customers. This repeated exposure helps build brand equity and positions you as a trusted provider in your industry.

Solo Mail: Driving Immediate Conversions

Solo mail, on the other hand, is ideal for driving immediate conversions.  With more space and flexibility, you can provide detailed information about your products or services, include strong calls to action, and personalize your message for specific customer segments. This focused approach is highly effective for generating leads, promoting special offers, and driving direct sales.

The Best of Both Worlds: Combining Shared and Solo Mail

For optimal results, we recommend combining shared and solo mail in your direct mail strategy. Use shared mail to build brand awareness and generate initial interest, then follow up with targeted solo mailings to nurture leads and drive conversions. This multi-faceted approach maximizes your reach and impact, ensuring your message resonates with your target audience at every stage of the buyer's journey.