Be confident through measurement

Marketing isn't just an expense—it's an investment in your business's future. To ensure your marketing campaigns are paying off, it's crucial to track your Return on Ad Spend (ROAS). This key performance indicator (KPI) reveals how effectively your campaigns are generating profit beyond their initial cost.

But successful marketing achieves more than just financial gains. It also builds brand awareness, expands your audience, boosts conversions, and ultimately drives sales.

Calculate Your ROI

Start with the basic formula:

• (Marketing Revenue - Marketing Spend) / Marketing Spend x 100

This simple calculation gives you a general overview of your campaign's effectiveness. However, you can refine your ROI analysis by factoring in other critical variables in our Insights platform.

Benchmark Your Success

What constitutes a "good" ROI? It varies across marketing channels. Recent data suggests Direct Mail boasts the highest potential ROI among various channels, reaching an impressive 112%.

• Direct Mail (Letter-sized envelope): 112%
• SMS: 102%
• Email Marketing: 93%
• Paid Search (PPC): 88%
• Social Media: 81%
• Digital Display Ads: 79%

Partner with DRMG for Measurable Results

At DRMG, we're dedicated to helping you maximize the return on your marketing investment. Our team of seasoned professionals will collaborate with you to craft a strategic plan and set achievable ROI targets that align with your budget.

Our comprehensive suite of direct mail and digital marketing solutions come equipped with robust performance tracking tools, including our proprietary dashboard Insights which puts all your tracking in one place including call tracking, website & qr code tracking. These tools deliver precise attribution data, empowering you to accurately gauge your ROI and make informed decisions to refine your campaigns for optimal results.