Direct Mail Marketing for Health & Wellness Professionals

BUILD AWARENESS AND RECOGNITION

The numbers: Research shows that when direct mail is part of your marketing mix, you will drive 39% more attention, 10% higher brand recall, and 5% greater emotional response.

The insight: Direct mail can deliver your message to every house, condo, apartment and business in your area and across the country.

The tip: Use direct mail to reach everyone in your area that meets your criteria, including medical practices and other businesses that can offer referrals. You may want to include a recent, high quality photo of yourself to start building a feeling of familiarity.

WIN NEW PATIENTS AND CLIENTS

The numbers: 79% of Canadians save direct mail received in their mailbox, while 34% of Canadians always or sometimes display advertising mail of interest to them in their homes.

The insight: Simply put, direct mail puts your name and brand directly into your prospects’ hands. Because it lingers in the home, your direct mail will continue to work for you until your prospects are ready to reach out.

The tip: Be sure to include a strong call to action so prospects know what you want them to do.

DRIVE REFERRALS

The numbers: 68% of Canadians say they are likely to share advertising received in their mailbox.

The insight: Your direct mail can reach beyond those who receive it, resulting in referrals from existing patients and clients.

The tip: The Canada Post Personalized Mail^TM service is a direct way to reach existing patients and clients–and to offer them incentives for referring a friend.

DRIVE PROSPECTS TO YOUR WEBSITE

The numbers: 64% of consumers visited a website after receiving direct mail and 54% engaged with social media after receiving direct mail.

The insight: Consumers, especially younger cohorts like millennials, prefer to research online before making decisions on practitioners. You’ve invested in a website and probably a social media presence as ways to extend your brand and demonstrate your knowledge and credibility. Direct mail is a proven way to create top-of-mind awareness and drive prospects to your website.

The tip: Use direct mail to encourage website visits for more information.

MILLENNIALS

Within the first 15 years of entering the workforce, Canadians tend to transition to new life stages. They get a job with a steady income and health benefits for the first time. The may have a partner and start a new family and start realizing the importance of the health care decisions they’re making for themselves and others. To target this important cohort with Precision Targeter, you could select these filters:

Age range: 20-37

Household income: $80,000+

Marital status: Married, common law

The Boomer cohort is retiring and starting to need more health and wellness services. Their eye health may be changing, their hearing could require monitoring, dental is more important than ever...To target this cohort with Precision Targeter, you could select these filters:

Age range: 60+

Household income: $100,000+

Marital status: Married