<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id= 6858142607550384&amp;ev=PageView&amp;noscript=1">
Globe Icon
DIRECT MAIL products

Boost Patient Bookings with Proven Direct Mail for Dentists

Partner with Canada’s #1 direct mail marketing company for dentists. Grow your dental practice with custom-designed dental postcards and direct mail campaigns. Our dental direct mail services are built to increase appointments, drive local visibility, and outperform — all at a fraction of traditional marketing costs.

GET STARTED
dentistry-2
smartmail-marketing-partner

A MARKETING SOLUTION YOU CAN RELY ON
Guaranteed Distribution to Mailbox

Challenges

Marketing Challenges for Dental Practices — and the Opportunities Within

Dentists are navigating a rapidly shifting landscape — from increased competition to changing demographics and marketing fatigue. Understanding these challenges is the first step toward sustainable growth. The right dental marketing solutions can help your practice stand out, connect with patients, and thrive in today’s market.

Disruption

Running a practice today looks very different than it did just a few years ago. Patient expectations have changed, appointment habits have shifted, and the noise from digital ads keeps growing. Many dentists are finding that traditional outreach methods are falling short. That’s where dental direct mail marketing comes in — offering a reliable way to reconnect with past patients and reach new ones in a format that feels trusted and tangible.

Increased competition

It’s not just you — the dental space is more competitive than ever. With over 16,000 practices in Canada, standing out requires more than a referral or a good website. A focused direct postcard mailing campaign helps your practice rise above the noise and land directly in the homes of local families who need your services.

Appealing to Demographics

New parents. Young professionals. Aging populations. Immigrant families. Each demographic has unique needs, and your marketing has to meet them where they are. Dental postcard marketing lets you deliver the right message to the right audience — with creative that speaks their language and offers that get them to book.

Multiple marketing channels

Many dentists are expanding their reach through social media, Google Ads, SEO, and patient referrals. But the most effective strategies don’t rely on just one channel. Adding dental direct mail to your marketing mix gives you a steady, high-ROI touchpoint that complements your digital efforts — helping you stay visible, consistent, and top-of-mind in your local community.

- Parkway Dental Testimonial Twitter
THE GOOD NEWS

Yes, you’re facing challenges and challenging times. But keep reading! We’ll show you how direct mail can be used, targeted and integrated with other marketing channels to help you better connect with prospects and clients that are vital to you and your bottom line.

THE POWER OF PHYSICAL

How Direct Mail Can Boost Your Practice

When it comes to growing a dental practice, few marketing tools offer the reach, trust, and staying power of dental direct mail. It cuts through digital clutter, connects with real people, and helps you build long-term patient relationships. If you're looking for a proven way to grow, dental postcard marketing belongs in your strategy.

BUILD AWARENESS AND RECOGNITION

The numbers: Research shows that when direct mail is part of your marketing mix, you will drive 39% more attention, 10% higher brand recall, and 5% greater emotional response.

The insight: Direct mail can deliver your message to every house, condo, apartment and business in your area and across the country.

The tip: Use direct mail to reach everyone in your area that meets your criteria, including medical practices and other businesses that can offer referrals. You may want to include a recent, high quality photo of yourself to start building a feeling of familiarity.

WIN NEW PATIENTS AND CLIENTS

The numbers: 79% of Canadians save direct mail received in their mailbox, while 34% of Canadians always or sometimes display advertising mail of interest to them in their homes.

The insight: Simply put, direct mail puts your name and brand directly into your prospects’ hands. Because it lingers in the home, your direct mail will continue to work for you until your prospects are ready to reach out.

The tip: Be sure to include a strong call to action so prospects know what you want them to do.

DRIVE REFERRALS

The numbers: 68% of Canadians say they are likely to share advertising received in their mailbox.

The insight: Your direct mail can reach beyond those who receive it, resulting in referrals from existing patients and clients.

The tip: The Canada Post Personalized MailTM service is a direct way to reach existing patients and clients–and to offer them incentives for referring a friend.

DRIVE PROSPECTS TO YOUR WEBSITE

The numbers: 64% of consumers visited a website after receiving direct mail and 54% engaged with social media after receiving direct mail.

The insight: Consumers, especially younger cohorts like millennials, prefer to research online before making decisions on practitioners. You’ve invested in a website and probably a social media presence as ways to extend your brand and demonstrate your knowledge and credibility. Direct mail is a proven way to create top-of-mind awareness and drive prospects to your website.

The tip: Use direct mail to encourage website visits for more information.

solo-header-dental
Target Your Ideal Customer
Leverage Canada Post, Pelmorex, Environics, or first-party data to target by building type, household income, family type, and much more.
 
MSE-admail
Engage customers with the same message online and at home, in their mailbox. Consumers pay 39% more attention to integrated campaigns.
 
One Size Does Not Fit All
We have postcard options and sizes for every industry, whether you are a restaurant with a menu or a landscaping company with a brochure.
 
 
A Selection Publication Specifications
solo-sizes
PRECISION TARGETERTM

Reaching Millenials, Boomers and new Canadians

Finding the people that you most want to target is a critical success factor for you. We can help you achieve this goal, thanks to our free and easy-to-use turnkey solution, Precision Targeter. It helps you home in on prospects with the most potential to become customers. With its interactive maps and rich demographic data such as age, income, education and marital status, Precision Targeter can filter searches based on 14 demographic categories so that campaigns are more likely to resonate with the kind of prospects that make the most sense for your practice. Some examples:

upsize

MILLENNIALS

Within the first 15 years of entering the workforce, Canadians tend to transition to new life stages. They get a job with a steady income and health benefits for the first time. The may have a partner and start a new family and start realizing the importance of the health care decisions they’re making for themselves and others. To target this important cohort with Precision Targeter, you could select these filters:

Age range: 20-37

Household income: $80,000+

Marital status: Married, common law

downsize

BOOMERS

The Boomer cohort is retiring and starting to need more health and wellness services. Their eye health may be changing, their hearing could require monitoring, dental is more important than ever...To target this cohort with Precision Targeter, you could select these filters:

Age range: 60+

Household income: $100,000+

Marital status: Married

“Out of all the different forms of advertising that we have used in the past, these [Solo Direct Mail] are the best for attracting new customers.”

irene
Irene Dr. Issa's Dental Office

Contact Direct Response Media Group

TAKE YOUR DENTAL PRACTICE MARKETING TO THE NEXT LEVEL
See why over 15,000 businesses trust DRMG.

Month after month, I witnessed a remarkable increase in patient numbers, to the point where my practice reached full capacity. If you’re looking for an exceptional Direct Mail Marketing Partner, I wholeheartedly recommend the team at DRMG. Their professionalism, attention to detail, and ability to drive results have been invaluable to my practice’s success.

Nibu-1
Dr. Nibu Varguise Sapphire Dental
Woman in yellow dress holding phone over coupon with QR code beside phone with QR code on it
Targeting & Analytics

One-Stop-Shop For Dental Marketing

Our direct mail campaigns are designed, printed, and delivered. Plus, we offer complimentary campaign tracking through call tracking and QR codes - all in an easy-to-use dashboard.

Get Started Today
Unique Solutions

Other Industries We Serve

icon-houses

Real Estate

Icon blue gear with red wrench over

Home Improvement

Icon blue hand holding red wrench

Automotive

Icon blue suitcase with red gear in front

Professional Services

Direct Response Media Group

Solutions for Every Business Across Canada

FRANCHISE BRANDS

Reach local zones across Canada with a unified message to generate new leads, while running targeted loyalty campaigns to specific prospects and customers.

LEARN MORE

NATIONAL BRANDS

Reach 100% of Canadian households while hyper-targeting neighborhoods, postal walks, and individual households based on demographic and behavioral data.

LEARN MORE

Get Started With Direct Mail

Start attracting, engaging and retaining more customers at home, right in their mailbox.

GET STARTED