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DIRECT MAIL products

Direct Mail Marketing for Political Campaigns

Promote your political campaign with our turnkey shared & solo direct mail options. Designed, printed, delivered - and at a fraction of the price compared to traditional direct mail.

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A MARKETING SOLUTION YOU CAN RELY ON
Guaranteed Distribution to Mailbox

Sizeable Cost Savings

Why Use Direct Mail for Political Campaign Marketing?

Direct mail continues to offer unique benefits that make it a powerful tool for reaching and engaging voters in political campaigns locally, provincially and Canada-wide. 

BUILD AWARENESS

When you add direct mail to your digital campaigns, you drive 39% more attention, 10% higher brand recall and 5% greater emotional response. Politicians use direct mail throughout the year to ensure past and potential clients have a physical reminder of who they support & want to vote for.

STRENGTHEN TRUST

57% of consumers feel more valued when brands contact them through mail. You can build trust by reinforcing your experience and featuring your successes. Politicians do this by sending direct mail items that showcase their history and track record in public service.

GROW VOTER BASE

79% of Canadians save direct mail received in their mailbox, while 34% of Canadians always or sometimes display advertising mail of interest to them in their homes. Whether it’s to attend a rally or head to the voting booth, include a clear call to action and increase frequency to reinforce your campaign messages.

STAY RELEVANT

68% of Canadians say they are likely to share advertising received in their mailbox. A single direct mail piece can live well beyond the day of delivery. When people receive a relevant item in the mail, they’ll keep it, display it and even share it with others enabling your message extra extension beyond a scroll.

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Target Your Ideal Customer
Leverage Canada Post, Pelmorex, Environics, or first-party data to target by building type, household income, family type, and much more.
 
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Engage customers with the same message online and at home, in their mailbox. Consumers pay 39% more attention to integrated campaigns.
 
One Size Does Not Fit All
We have postcard options and sizes for every industry, whether you are a restaurant with a menu or a landscaping company with a brochure.
 
 
A Selection of Publication Specifications
Unaddressed Admail TM

Direct Mail for Elections

Connect with voters during election by making direct mail part of your campaign team

A carefully crafted campaign strategy is critical when it comes to competing – and winning – at the polls. Give your campaign every opportunity to succeed by including the Unaddressed Admail™ service in your strategy.

Elect for direct mail – It delivers The Unaddressed Admail service and the special rates your party has negotiated with Canada Post give you the power to reach constituents – easily, effectively and affordably.

Reach voters through targeting

Only Canada Post has access to 15.7 million addresses in Canada. Only the Unaddressed Admail service and its advanced targeting capabilities enable you to connect with specific households in your riding.

Let constituents get to know you in a non‑intrusive way

Use the welcome and uncluttered environment of daily mail to introduce yourself to voters, build trust and communicate your campaign platform.

Complement your other media activities

Combine the Unaddressed Admail service with other media, including print advertising, radio spots and online to maximize visibility and drive traffic to your website and social media pages.

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Contact Direct Response Media Group

TAKE YOUR POLITICAL CAMPAIGN MARKETING TO THE NEXT LEVEL

See why over 15,000 businesses trust DRMG.
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Targeting & Analytics

One-Stop-Shop For Real Estate Marketing

Our direct mail campaigns are designed, printed, and delivered. Plus, we offer complimentary campaign tracking through call tracking and QR codes - all in an easy-to-use dashboard.

Unique Solutions

Other Industries We Serve

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Real Estate

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Professional Services

Direct Response Media Group

Solutions for Every Business Across Canada

Get Started With Direct Mail

Start attracting, engaging and retaining more customers at home, right in their mailbox.