Direct Response Media Group (DRMG), Canada’s leading direct mail company today announces the acquisition of the Canadian subsidiary of Valassis.
Direct Response Media Group and Valpak of Canada Form
Partnership to Expand Reach Throughout Canada
(ST. PETERSBURG, FL – Feb 11, 2015) – Direct Response Media Group DRMG and Valpak of Canada announce that effective today the two companies will partner together to deliver more marketing power to Canada. The two companies are working together toward a cross-sell agreement that will allow small to medium-sized businesses have a more impactful marketing presence throughout the country. DRMG will now manage the Valpak sales operations for the Kitchener-Waterloo and Hamilton markets.
“DRMG has been helping Canadian businesses by supplying affordable, reliable marketing for more than 12 years,” said Jason Bradbury, president of DRMG. “The partnership with Valpak expands our reach and allows us to help more Canadian businesses gain more customers and increase sales.”
Beyond shared mail products, both companies have vast expertise in digital marketing. DRMG and Valpak will work together to deliver massive marketing value to businesses across Canada.
“With this new alliance, existing Valpak franchisees will have increased opportunities to cross-sell into all of the existing and future DRMG markets,” said Rick McElwain, senior vice president of franchise development at Valpak. “This is a tremendous opportunity for business owners to increase their return on investment on direct marketing by combining the forces and expertise from both companies,” said McElwain. “We are also eagerly exploring additional co-branding and other digital and print opportunities.”
Current clients of Valpak of Toronto will have the opportunity to convert their advertising into DRMG’s Money Saver Envelope. “We are excited to offer these new opportunities to Canadian businesses, now we can help them generate even more customers,” said Bradbury.
Direct Response Media Group (DRMG) was founded in 2003 and is one of the largest direct marketing companies in Canada. DRMG reaches over 5.5 million households monthly via the Money Saver Magazine® and Money Saver Envelope® along with publishing over 1 billion coupons annually. DRMG, a response-driven organization with an impressive portfolio of products and services geared towards helping businesses increase sales while attracting new customers. DRMG also offers digital solutions online through http://www.drmg.ca and http://www.surrounded.ca sites. For more information about advertising with DRMG, call 1(833) 749-0405.
Discover more about Valpak®
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Our marketing consultants live and work in your neighborhood, and we can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 40 million homes receive The Blue Envelope® of savings and nearly 70 million shoppers visit valpak.com for coupon codes and offers. Backed by the muscle of Cox Target Media, Inc., your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.