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Direct Response Media Group

Leadership Team

Our DRMG Leaders live our core values, and foster our culture. Together, and with their teams, they build the foundation for success and growth.

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Kathy Snow
Business Development


Responsibilities: Kathy is the Director of Business Development, overseeing strategic activities for our Group of Companies, Franchises and Partners, including Expert Partner, Canada Post. She also plays an integral role in the mutual growth of key client accounts, product development and marketing strategy.

Background: Prior to joining DRMG, Kathy was the General Manager of Surround Integrated Marketing and Marketing Director for both AOL Canada and Telemedia Publishing where she led the acquisition, lead generation, loyalty, database marketing and communication teams in both B2B and B2C industries. She spent a year in her own consulting business providing marketing expertise to brands such as ATB Financial. Kathy’s positive and energetic approach allows her the versatility necessary to embrace any project.

Kathy has been invited to speak at numerous industry events, has served on the panel with the Circulation Management Association, a previous member of the CDMA and brings her educational background in Social Services to the team.

Fun Facts: Originally from Alberta, Kathy enjoys spending time in Red Deer with family, is morphing into an avid gardener and DIY expert.

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