According to Canada Post, physical mail activates 20% more brain activity in areas responsible for motivation and decision-making compared to digital ads.
Clients using direct mail with online campaigns see conversion rates increase.
So why are top brands doubling down on a medium some once called outdated?
1. Physical Mail Gets Noticed (and Remembered)
With inboxes flooded and social feeds scrollable at lightning speed, direct mail stands out. Studies show 88% of Canadians open and read their mail, with over half taking action afterward. That’s a far cry from the 1-2% click-through rates most digital ads average.
DRMG helps mid-market brands tap into this attention with:
- Smartmail™ Targeting by Canada Post
- Postcard, flyer, envelope and magazine formats tailored to each industry
- Integrated campaign strategies designed to maximize ROI
2. Results You Can Track
Unlike outdated perceptions, modern direct mail is measurable. QR codes, custom landing pages, and tracked redemptions allow marketers to:
- Identify top-performing regions
- Match redemptions to mail drops
- Optimize timing and messaging
DRMG tracks response rates down to the postal code, helping clients scale with data, not assumptions.
3. The ROI Speaks for Itself
- 1600% ROI in HVAC verticals
- 1200% ROI for Home Improvement companies
- 950% ROI for Real Estate brands
This isn’t theory - it’s what happens when you combine proven formats, targeting precision, and tangible creative.
4. It Scales Without Losing Personalization
DRMG campaigns are never "spray and pray."
- Segment by income, household type, and geography.
- Personalize messages by demographic.
- Ensure relevance - even at scale.
Whether you're sending 2,000 or 200,000 pieces, every one lands with intent.
Want to see how direct mail could work for your business?
Direct mail isn’t coming back - it never left. And in 2025, it’s proving to be the most trusted, highest-ROI channel smart marketers can use.
Scale your business with DRMG's direct mail marketing!
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