Small Business Marketing: 5 Tips for Your Holiday Advertising
The days are getting shorter, the nights longer, and the temperatures cooler. There is a faint smell of treats baking in the air. That’s right, the holiday season is approaching. As a small business owner, you are busy strategizing everything you need for your business to ensure the largest return in holiday revenue. Competition is going to be fierce this holiday season – let us help you turn this into an opportunity for your business.
1. Holiday Themed Offers
The holidays provide the ultimate opportunity to rake in revenue. Closing off the year, there are major shopping opportunities with Black Friday, Cyber Monday, Christmas and Boxing Week. To keep up with the market, you’ll need to ensure your services spark seasonal interest.
One of the best ways you can do this is by offering holiday promotions and value-added services. Strong and catchy deals will perform best in these competitive months – think BOGO, Save the Tax or Half Off. Holiday services such as free gift-wrapping is a great value add for your customers. By associating yourself with the holidays, you’ll be able to find more interested buyers.
2. Holiday Gift Guide
As a small business, including digital marketing in your strategy, is a must! We live in an age where so many people shop online. If you don’t have ad dollars to spend, there are other ways you can promote yourself online! Content marketing seeks to provide customers with online resources, such as blogs, infographics, how-tos, and comparisons.
One way to do this is to create a holiday gift guide. This can be particularly helpful for customers that are short on time, or simply tired of getting creative with their gift-giving. You can organize the guide by personality or interest reaching a wide range of demographics. By linking the products to your small business, you’ll ensure you’re top of mind when it comes to holiday purchases. That’s a win-win in our books!
3. Hold a (Festive) Contest
Hosting giveaways and contests on various social channels is a great way to get your customers tweeting, sharing, and marketing your products to their circle. You’ll also be able to show off your offerings in a unique way.
4. Seasonal Gift Bundles
Many small businesses use bundles as a sales mechanism. Gift bundles help you increase your sales and allow your customers to receive a better deal than buying the products individually. Thus, your sale rate and average order value can go up significantly!
Another benefit of this strategy is that it allows you to cater to customers with different tastes, appealing to a larger demographic as well as the chance to offload less popular inventory items before the end of the year!!
5. Utilize Direct Mail
Whether it’s being snowed in or simply too cold to go out, your customer is going to be home now more than ever during this season. Direct mail is the ultimate way of communicating with your consumers directly to their homes.
Here are our top ways to use direct mail to your advantage during the holiday season:
- Drive traffic to social media channels and website
- Showcase new products, programs, events, or rewards
- To promote deals or discounts
- To keep an open line of communication going with existing customers
There are many options for using direct mail. For those looking for a less expensive option, shared mail is a great way to share the cost and reach a large audience. Another direct mail option is Solo mail. This is a perfect way to make the most impact in mailboxes with a standalone direct mail campaign.
Every company amps up their marketing efforts come holiday season. These simple strategies will keep your business top-of-mind this holiday season and ultimately, affect your bottom line. Contact your local Direct Response Media Group rep today for your free consultation!