Reach Parents with Direct Mail Advertising for Back to School Season!

With back-to-college households spending an average of $942 and back-to-school households spending $685, this period presents a prime opportunity for businesses to connect with parents and students.

If you're a business owner or marketer aiming to generate more leads, especially targeting parents with children of all ages, Direct Response Media Group can help you implement proven direct mail strategies. These approaches have proven effective in reaching this key demographic, particularly during the back-to-school season of August and September. In fact, studies show that direct mail boasts a remarkable 9% household response rate, significantly outperforming digital channels.

We all know parents are busy, so how do you ensure your message gets noticed by your ideal audience? Direct mail is the only method of advertising that lands in the hands of homeowners and to get you there, we focus on these key strategies to maximize engagement: 

Branding for High Impact

Eye-catching imagery to grab parent’s attention and a call to action with a specialized offer to draw them in. Keep the message short by getting straight to the point. Consider offering a discount or strong offer specifically for parents so they feel exclusively addressed. Focus on unique brand imagery that captures the lifestyle and value of your brand and offer. Don't be afraid to colour outside the box a bit when selecting imagery that will capture the audiences attention.

Provide valuable solutions

Parents are looking for balance and small wins.  Consider how your business can add value for parents and highlight that along with your CTA (Call to action). For example, offer a special promotion during the back-to-school season, even if your business isn’t school related. Promoting extra savings on your services during peak periods for parents demonstrates that you are in tune with your demographic and their needs.

Make your messaging unique and personal  

We recommend customizing your material to make your brand and messaging standout. This could be the use of colours that evoke positive emotions, catchy slogans for kids, imagery that creates connection or special messaging just for parents. Implementing these considerations will enhance the likelihood of parents (and their children) engaging with your direct mail piece. Personalization can enhance a consumer’s decision to read your direct mail piece by creating a sense of familiarity. It also tells them that they are important to your business. When it comes to personalizing a direct mail piece, there are a lot of options. You can personalize the piece to a specific consumer by including their name in the letter portion or address area. You can also use a tailored message or personalized image. If you’re sending the campaign to a family with college students, use images that have college students in them for example. 

Consistency x3

We can’t say it enough. Our clients see the most success with direct mail when they remain committed to the process – 90% of clients who advertise for 6 months, continue to advertise with DRMG as they see the results they wanted. 

To become a household name among parents you need to be consistent and show up often to stay at the top of mind. Our shared flyers are a great cost effective way to get started with direct mail. You can check out details on our Money Saver Magazine here: Money Saver Magazine: Expand Your Reach With Shared Direct Mail Coupons (drmg.com)  

Let’s get started

Direct Response Media Group offers a variety of direct mail pieces for businesses of all sizes. Check out our inventory here –  Direct Mail Product Comparison: What's Best For Your Business? (drmg.com) we recommend our shared flyers like Money Saver, Home Saver and Greater Toronto Living as a great starting point with Direct Mail especially when pushing value and savings.

If you are ready to reach 1000s of local households with targeted direct mail pieces through DRMG, take a look at this special offer: DRMG | BUY 5 MAILINGS GET ONE FREE

OR you can fill out our online form to get started - We look forward to growing your business. 

Direct Response Media Group | Reaching 100% of Canadian households for over 20 years. 

DRMG: Direct Mail Marketing - Canada Post Expert Partner