OAKVILLE, ON, (May 10, 2021) – Direct Response Media Group (DRMG) and Direct Target Promotions (Direct Target) announce the two companies have entered into a long-term strategic partnership, aligning the two organizations in the direct marketing landscape. This partnership reflects our common goal of Helping Canadians Save, Businesses Grow, and Neighbourhoods Thrive; delivering more value to consumers, in their homes, and encouraging Canadians to shop local.
Shared mail products allow multiple advertisers to share the cost of Canada Post delivery (neighbourhood mail) and print by combining their ads into one magazine, envelope or wrap. In fact, the cost of advertising in shared mail can be as low as pennies per household and lowers your total cost of advertising which helps to increase your return on advertising spend. Shared mail is very cost-effective, typically 1/4 the cost of other direct mail options, and all prices are inclusive of Print, Design, Targeting & Canada Post Delivery.
Combined, the companies will expand their joint shared media footprint, frequency and brands. This will further strengthen their more than 5,000 client relationships across a diverse set of industries, such as home improvement, restaurants, retail and professional services. Clients will have access to over 16 million households across Canada, through Personalized, Postal Code Targeting and Neighbourhood Mail; targeting the right person, with the right message at the right time and with the right channel.
Direct Response Media Group (DRMG) is Canada’s leading direct marketing company focused on digitally integrated, data-driven results. They distribute to over 175 million homes annually through their Solo and Shared Media products including, their flagship brand, Money Saver. DRMG combines the physical print experience and integrated digital options, offering real-time measurement with their signature DRMG Insight tool. Proudly serving Canadian businesses for over 18 years, they deliver results-driven marketing solutions in a national, regional, and local capacity living their purpose to help Canadians Save, Businesses Grow, and Neighbourhoods Thrive. As a Canada Post Expert Partner, they are its largest shared media customer, delivering over two billion promotions annually. Please visit drmg.com
ABOUT DIRECT TARGET PROMOTIONS
Direct Target Promotions was established in 1989 and is one of Canada’s most reliable direct mail advertising companies. Direct Target has an impressive portfolio of products and has over 37 million circulation annually specializing in the Home Improvement publishing sector with titles like Home Works, Our Neighbourhood, Home & Garden, Home Living, Reno Decor and La Source. Direct Target provides marketing solutions that drive measurable results to Canadian businesses across the Greater Toronto Area, Hamilton, Ottawa, and Montreal. Please visit dtarget.com