Direct mail offers several advantages over other marketing strategies, especially when used alongside other marketing tools. Check out our Why Direct...
If you’re thinking about your next marketing campaign, consider using the proven method of direct mail marketing with the help of the dedicated team at DRMG. At DRMG, our goal is to create an advertising plan that suits the needs of your business, so you can get your message out to those who matter most – your customers.
What is Direct Response Media Group?
DRMG has been proudly serving a variety of Canadian businesses for close to 20 years and have become a market leader in the direct mail business landscape. That’s because we work alongside our clients to create a direct mail marketing strategy that is specifically designed to meet each company’s unique needs and correlate with any pre-established branding.
How Does Direct Mail Advertising at DRMG Work?
To help ensure the success of your direct mail advertising campaign, we use a proven and effective method that applies our wide national reach, unique targeting abilities and enhanced analytics to create an advertising plan that is specific to your company.
We will work with you to determine what your goal is for the advertising campaign. That may be attracting new customers, alerting established ones to new products, or letting your client base know of an upcoming promotion. Whatever your goal is, we will help ensure it is specific to your particular needs.
Our devoted team will work alongside you to help better understand who your audience is and what message you want to communicate to them. What’s your targeted demographic? A better understanding of this can help us shape an advertising message that will yield the best response.
What does your mailing list look like? Do you have an updated version? No need to fret if this is something that you could also use some help with. Our team can assist in making sure your direct mail is getting into the hands of as many people as possible.
Once we know all the previously mentioned information, we will create a distinctive adverting message that meets the needs of your business and offers you the greatest opportunity to invoke a positive response from your customer base.
Questions to Ask About DRMG’s Direct Mail Campaigns
Whether this is your first time working with direct mail or you’re a long-time user of the medium, you are sure to have a few questions about how our team will handle your campaign and what to expect during the process. A few questions you may want to ask might include:
- What are the differences between direct mail, shared mail, co-op mail and direct mail postcards?
- How long will it take to put my advertising campaign together?
- What kind of role will my company play in the structure of the campaign?
- When should I expect to see results from the campaign?
- What will be the approximate total cost of my campaign?
Each campaign we run is unique because it’s tailored to the needs of each client, so we encourage you to set up a meeting in which we will discuss your campaign’s goals and then answer these questions and more!
What Data Does DRMG Collect Regarding Successful Campaigns?
To better understand all of the elements involved in a successful campaign, we track several data points. This data helps us determine the success of the campaign and gives us critical insights so we can learn how to create even more effective adverting strategies in the future. We track:
- Calls from customers when you utilize our Call Tracking service
- All scans from QR codes if you’ve used them with our QR Code Tracking
- Demographic data which we use to make informed decisions on where to send the direct mail
- Behavioural targeting based on mobile data
- Performance tracking to ensure the whole advertising campaign is producing the desired results.
All of this data is collected to better help our clients structure a campaign that is not only effective but that meets their particular needs, wants and costs.
Learn more about how to harness the power of direct mail by connecting with your local DRMG marketing consultant, today!