As we enter a new year, it's the perfect time to take a step back and evaluate your marketing strategy. Did you know that businesses that refresh...
Dive into the advantages Canadian businesses experience by using Canada Post for mail delivery.
Amidst Metroland's recent challenges, DRMG steps up with a compassionate offer to assist Canadian publications in transition.
Marketing your small business with a direct mail campaign is a cost-effective way to build brand recognition when following these tips.
Include coupons in your direct mail campaign to generate a measurable response and encourage customer loyalty by sharing good value with consumers.
The key elements to an effective direct mail campaign can vary, but most importantly knowing who your audience is, your brand guidelines and a strong...
With households keeping Direct Mail pieces longer, the average response rate has shown to be higher than any other form of advertising.
Frequency is important when it comes to measuring the number of readers who potentially see your direct mail ad.
Use these Direct Mail best practices to increase visits and boost your sales.
Direct mail that is clear and personalized avoids confusion about your message or call-to-action. Read more do’s and don’ts for your campaign!