In an era where the average consumer is bombarded by over 5,000 digital ads per day, the "digital-only" approach has hit a ceiling.
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Dive into the advantages Canadian businesses experience by using Canada Post for mail delivery.
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Marketing your small business with a direct mail campaign is a cost-effective way to build brand recognition when following these tips.
Include coupons in your direct mail campaign to generate a measurable response and encourage customer loyalty by sharing good value with consumers.
The key elements to an effective direct mail campaign can vary, but most importantly knowing who your audience is, your brand guidelines and a strong...
With households keeping Direct Mail pieces longer, the average response rate has shown to be higher than any other form of advertising.
Frequency is important when it comes to measuring the number of readers who potentially see your direct mail ad.