When you’re looking to scale your business in Canada, the question isn’t if you should use direct mail—it’s which type will deliver the highest ROI.
In an era where the average consumer is bombarded by over 5,000 digital ads per day, the "digital-only" approach has hit a ceiling.
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As we enter a new year, it's the perfect time to take a step back and evaluate your marketing strategy. Did you know that businesses that refresh...
Dive into the advantages Canadian businesses experience by using Canada Post for mail delivery.
Amidst Metroland's recent challenges, DRMG steps up with a compassionate offer to assist Canadian publications in transition.
Marketing your small business with a direct mail campaign is a cost-effective way to build brand recognition when following these tips.
Include coupons in your direct mail campaign to generate a measurable response and encourage customer loyalty by sharing good value with consumers.
The key elements to an effective direct mail campaign can vary, but most importantly knowing who your audience is, your brand guidelines and a strong...
With households keeping Direct Mail pieces longer, the average response rate has shown to be higher than any other form of advertising.